This article will discuss Food and Beverages Management, its History, and FMCG’s Relation to Hospitality Services.
People in different places in the United States, United Kingdom, and Canada usually call soft drinks by different names, for example, soda, pop, or soda pop. Some soft drinks have bubbles, but not all of them. Alcoholic drinks are called “hard drinks” or just “drinks” sometimes. Colas, sparkling water, lemonade, squash, and fruit punch are popular soft drinks. But hot chocolate, tea, coffee, milk, tap water, alcohol, and milkshakes are not considered soft drinks. Many people like soft drinks, but some worry that too much can harm their health. Soft drinks don’t give you much nutrition unless they have added vitamins and minerals. Instead, drinking healthier things like milk and fruit juices is better.
Drinks can have too many calories and be made sweet with sugar or corn syrup. They also often have bad things like artificial colors, flavors, and sweeteners. Many studies have shown that drinking too many sugary drinks can make you get fatter and have a bigger risk of getting type 2 diabetes, especially if you’re a woman.
Long ago, people used the term “soft drink” to differentiate flavored beverages from strong alcoholic drinks. The early Americans were drinking too much alcohol, so they were encouraged to make a change. As a substitute, they started suggesting soft drinks. These days, new kinds of soft drinks are created to address people’s worries about their health. They have fewer calories, less salt, no caffeine, and are made with “all-natural” ingredients.
There are many different kinds of special drinks. In Europe and Latin America, people like to drink mineral water. In Fiji and other Pacific islands, people drink kava, made from the roots of a plant called Piper methysticum. While in Cuba, people enjoy fizzy drinks from sugarcane juice and syrup. In tropical countries, they have soft drinks with soybean flour because they need more protein. Egypt uses extract from carob (locust bean) for their drinks. In Brazil, they make a soft drink from maté. In North Africa, they carbonate whey from making buffalo cheese and drink it. Some Eastern European communities like a fermented drink made from old bread. One famous cocktail in Israel mixes orange juice and honey.
So, many different kinds of drinks exist in different parts of the world. In Europe and Latin America, people like mineral water. While in Fiji and other Pacific islands, they drink kava from a plant called Piper methysticum. In Cuba, they drink fizzy sugarcane juice with syrup. In tropical countries, they have soybean flour drinks because they need more protein. Egypt uses carob extract for their drinks. In Brazil, they make a drink from maté. In North Africa, they carbonate whey from buffalo cheese. Some parts of Eastern Europe have a fermented drink made from old bread. In Israel, a popular cocktail mixes orange juice and honey.
History of soft drinks:
Long ago, people started making drinks that tasted like different fruits. They made drinks with flavors like lemon, pomegranate, and apple. These drinks were sweet because they added sugar, syrup, and honey. People in the Middle East liked these fruity drinks and used ingredients like tamarind, mint, and ice to make them. The drinks became popular in Europe too, and they even used the word “syrup,” which came from Arabic. In England, during the Tudor period, people enjoyed a sweet drink called “Water Imperial” that tasted like lemon and cream of tartar. They also had a sweet drink called “Manays Cryste” with flavors like rosewater, violets, or cinnamon.
Lemonade is a type of drink made from water, lemon juice, and honey. It doesn’t have bubbles like other soft drinks. A long time ago, in 1676, a company called Compagnie des Limonadiers got permission to be the only one allowed to sell lemonade in Paris. The lemonade sellers would walk around with big tanks on their backs and give out cups of lemonade to people in the city.
– Carbonated drinks
Drinks that have bubbles in them because of a gas called carbon dioxide are called carbonated or fizzy drinks. The bubbles are made when carbon dioxide dissolves in the drink. Carbon dioxide doesn’t dissolve very well in water, so it turns into a gas when the pressure is reduced. During the making of fizzy drinks, carbon dioxide is usually put in the drink at high pressure. The drink becomes bubbly when the pressure is removed because the carbon dioxide comes out as tiny bubbles.
To make fizzy drinks, mix cold flavoring syrup with chilled sparkling water. You can add up to five amounts of CO2 to make the drink fizzy. Ginger ale, colas, and similar drinks have 3.5 amounts of fizziness. Other drinks, especially fruity ones, have less fizziness.
In the late 18th century, scientists got better at making bubbly water that occurs naturally. In 1767, an Englishman named Joseph Priestley figured out how to mix carbon dioxide with water to create fizzy water. This fizzy water became known as soda water because soda powders were used in factories. Priestley gave his friends a tasty drink. He discovered that water tasted good after he added a special ingredient. He poured something called sulfuric acid, or oil of abuse, on chalk. This made carbon dioxide, which made the water fizzy. He wrote about it in a book called “Impregnating Water with Fixed Air” in 1772.
Basic Concept of Priestly
Priestley’s idea got better by another Englishman, John Mervin Nooth. Nooth later made his device for use in pharmacies. Swedish scientist Torbern Bergman built a machine that used sulfuric acid to make fizzy water from chalk. Bergman’s invention made it possible to make a lot of fake mineral water. In the 1700s, Swedish scientist Jöns Jacob Berzelius started flavoring spices, juices, and wine into carbonated water. In the 1770s, Thomas Henry from Manchester made and sold medicine and was the first to offer fake mineral water to the public. He added a substance called fossil alkali to water. He had to keep adding a special gas called fixed air until the water didn’t taste like the alkali anymore.
The technique of Johann Jacob Schweppe
A long time ago, a man named Johann Jacob Schweppe came up with a way to make fizzy water that you can drink. He started a company called Schweppes in a place called Geneva to sell this special water in bottles. Then, in the year 1783, he moved his company to London. People really liked his drink, and one of his new customers was a person named Erasmus Darwin. Later, in 1843, King William IV gave Schweppes special permission to sell their water from a special spring called Holywell Malvern Water Spring in Malvern Hills.
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People started mixing flavoring and carbonated water together a long time ago. In 1809, a book about making beer mentioned carbonated ginger beer for the first time. Back then, it was considered a good idea to drink mineral water, whether it came from nature or was made by people. People who sold mineral water at pharmacies started adding chemicals and plants to give it different flavors. They used things like dandelion, birch beer, fruit extracts, sarsaparilla, and more.
– Mass market and Industriliasitation
Soft drinks started as medicine but quickly became popular among many because they were affordable. In the 1820s, there were only 10 soft drink companies in London, but by the 1840s, there were more than 50. In 1833, carbonated lemonade was commonly sold at refreshment stands in Britain. R. White’s Lemonade was introduced in the U.K. in 1845. Schweppes, a beverage company, was chosen to provide drinks for the Great Exhibition 1851 in London’s Hyde Park. They sold over a million lemonade bottles, ginger beer, Seltzer water, and soda. There was a Schweppes soda water fountain at the entrance to the event.
During the 1900s, many people started liking drinks mixed with other ingredients. British officials in hot places like South Asia and Africa used tonic water with quinine to prevent malaria. Because quinine was bitter, people started mixing it with soda and sugar to make tonic water taste better. In 1858, the first tonic water that people could buy was made. The gin and tonic drink also started in British colonial India when British people living there mixed gin with their quinine tonic for medicine.
Preventing the Bubbles of Carbon Dioxide
The bottle seal used for soft drinks had a problem: it wasn’t very efficient. This was a recurring issue in the soft drink industry. When there is gas in carbonated drink bottles, it creates a lot of pressure. Inventors wanted to find the best way to stop the bubbles or carbon dioxide from escaping. If the pressure gets too high, the bottles can explode. In 1870, a man named Hiram Codd made a special machine for bottling drinks. He worked at a small water plant in Islington’s Caledonian Road in London. His invention was a bottle with a special neck. Inside the neck was a space for marble and a rubber washer. The bottles were filled with gas while they were upside down. This pushed the marble against the washer and sealed it in the carbonation.
A special chamber was built to put the marble and open the bottle. The bottle had a different shape. The wine poured inside prevented the stone from blocking the neck. In 1887, R. White’s pricing list had many different drinks in Codd’s glass bottles. Some drinks were strawberry, raspberry, cherryade, and cream soda. R. White’s was the biggest soft drink maker in London and the southeast of England at that time.
Crown Cock Bottle Seal
In 1892, a man named William Painter, who owned a machine shop, invented the “Crown Cork Bottle Seal.” This invention helped keep the bubbles in bottles. Later, in 1899, someone invented a machine for automatically making bottles. Before this, bottles were made by blowing air into hot glass by hand. With the new machine, it became easier and faster to make bottles.
A man named Michael Owens, who worked for a company called Libby Glass, was the first person to use the machine. After they started using the machine, they could make many more bottles in a day. Before, they could only make 1,400 bottles a day, but with the new machine, they could quickly make around 58,000 bottles a day.
Soda fountains used to be very common in America. Many people would go there every day. In 1806, a chemistry professor at Yale University, Benjamin Silliman, started selling soda water in New Haven, Connecticut. He used a special gadget called a Nooth to make his soda water. In the early 19th century, Philadelphia and New York City businesses also started selling soda water. John Lippincott from Philadelphia and John Matthews from New York City began making soda fountains in the 1830s. They were very successful and built large facilities to make the fountains. Bottled drinks were not very popular in the 19th century because there were problems with making glass bottles in America. However, they were popular in England. In the book “The Tenant of Wildfell Hall” from 1848, a character named Huntingdon drinks a bottle of soda water at lunchtime to help him recover from his bad behavior.
Bottled soda became very popular all over the world in the early 1900s. Later, in the next 75 years, canned soft drinks became very popular. During the 1920s, people started using “Home-Paks” for cardboard six-pack containers. Vending machines also became common during that time. Nowadays, vending machines that serve both hot and cold drinks are very famous all around the world.
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Why Soft Drinks?
More than 60% of people who own businesses in the hospitality industry believe that soft drinks have become more important on their menus in the past year. However, research shows that many of them need to think about the variety of soft drinks they offer and promote them more effectively. A survey of restaurant, hotel, and pub business owners predicts that soft drink sales will increase by 73%. But many people need help understanding how to make the most of this opportunity. The use of alcoholic drinks is decreasing, especially among people aged 18 to 24, which means there is a chance to sell more non-alcoholic drinks. However, only 7% of businesses offer 20 or more different soft drink brands, and 50% offer ten or fewer.
The restaurants, hotels, and pub staff are also not trained well enough to suggest or promote soft drinks. Only 28% of businesses have provided training in this area, even though 561% would like their staff to do this. Business owners have noticed that people prefer soft drinks in various social settings, especially when eating. Soft drinks are not just for people who are not drinking alcohol. They are adding more high-quality soft drinks for adults to their menus, with new and interesting flavors, to make sure that people who don’t drink alcohol still have a good choice and can enjoy a round of drinks with their friends.
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FMCG relation to Hospitality services:
Restaurants all around the world have been making a lot of money. In the United States, from 2009 to 2017, the restaurant industry made more money yearly. In Europe, the restaurant business also made more money in 2018 compared to 2013. The same happened in big developing countries like China, India, and Nigeria. People in the United Kingdom like to eat out at least once a week, but it costs more for families to eat out in the United States than to eat at home. In Australia, a lot of money, more than $45 billion every year, is spent on food and drinks at restaurants.
Basically, restaurants are making a lot of money all over the world. In the United States, the restaurant industry made more money every year from 2009 to 2017. Europe and big developing countries like China, India, and Nigeria saw their restaurant businesses making more money. People in the United Kingdom like to eat out once a week, but it costs more for families to eat out in the United States than at home. In Australia, a huge amount of money, more than $45 billion each year, is spent on food and drinks at restaurants.
However, when people eat outside their homes, the meals are not as healthy and contain more fats, sugars, and salt. They are also bigger in size. This has been criticized because it can harm people’s health. Moreover, the drinks offered at hotels and restaurants often have more calories and sugar, increasing the chances of getting Type 2 diabetes and heart problems.
The food and drinks hotels provide are changing a lot because people want healthier options. They want to replace high-calorie foods and drinks with better ones. This is because people are more concerned about their health now. Even though people are eating healthier overall, sugary drinks are still very common in hotels.
Hotels and restaurants can make their menus more appealing by adding nutritious drinks that contain vitamins, probiotics, and less sugar to attract customers who care about their health. It is also important to provide more healthy food options and give customers information about the health benefits of the items. We looked at how a hospitality company feels about offering healthy drinks. A recent study by Hallak et al. asked 400 managers and owners of hotels and restaurants about what factors influence their decision to offer healthy beverages. They found that the availability of the drinks, whether they are locally made, the profit they can make from selling them, and how much customers want them are all important factors.
Hallak et al. also studied the importance of healthy drinks for people who stay at hotels. Drinks are a big part of the hotel industry and make up more than 40% of their income. Among all the different kinds of drinks, the ones that are good for your health are growing in popularity the fastest. These drinks are easy to sell, deliver, and change to suit customers’ tastes. Some examples of these healthy drinks are special teas, 100% fruit juices like pomegranate, cherry, and pear juice, bottled water, herbal teas, kombucha, and other similar products.
Consumers’ thoughts and preferences, the price they are willing to pay, and their liking for certain foods and drinks affect their buying choices. Even though some studies have shown that customers want healthier drinks, it is still uncertain if they would pay more for similar healthy beverages. Do people agree to spend extra money on a product that claims to be healthy? And if they do, how much would they pay for the healthier option compared to the cheaper, less healthy one? The nutritional content of drinks can be used to determine their health. Still, people have different opinions about what they consider “healthy.” This raises the bigger questions about which drinks consumers believe are healthy, how they decide what is healthy, and whether they are willing to pay more.
Latest Trends of soft drinks in the U.S.
In 2022, seltzer makers started offering more than just plain fizzy water. They began adding caffeine and other things to make the seltzer more exciting. People call these flavored seltzers. They have become famous for people who want a healthier option than sugary sodas.
Children today are interested in drinks that taste great and are good for them. They want to know what’s in their drinks and where they come from. Many people are now choosing drinks made with natural ingredients from plants. These drinks can help keep our bodies strong and healthy. Some drinks even add extra vitamins and minerals to make us healthier. These drinks must be made in a way that doesn’t harm the environment. People also enjoy trying new and different flavors. This means that companies can make drinks with exciting combinations of tastes. So, there are many reasons why drinks are changing and becoming more interesting for all of us to enjoy!
Why are you intrigued about Soft Drinks as a sub-industry?
- Our bodies need extra nutrients and water to grow, have energy, and stay healthy. We can find these important things like protein, carbohydrates, fat, vitamins, minerals, and water in some drinks. That’s why soft drinks help us get the liquid and energy we need daily.
- Soda and other fizzy drinks have a lot of sugar, which is not good for our health. Some diet drinks without sugar are also controversial. But not all these drinks are bad; some can even be good for us.
- Soda and carbonated drinks, which are the same thing but are called differently, are mostly made of water, which helps keep our bodies hydrated.
- I like drinking soda instead of alcohol because it’s better for me and helps me avoid alcohol.
The idea of a hygienic soft drink may sound like something imaginary. But there are certain ways we can use to change soft drinks and make them a healthy choice for our daily life.
- Some drinks like sodas, fruit, and energy drinks have added sugar. These sugary drinks give you extra energy but don’t have important things like protein, vitamins, minerals, or fiber.
- We can look for opportunities to include more healthy ingredients that are good for our bodies. Also, we should avoid drinking soft drinks with artificial sweeteners instead of sugar. These drinks don’t give us much energy and won’t make us gain weight.
- Drink carbonated soft drinks instead of sparkling water. MayoClinic.com says there is no evidence that carbonated water harms your bones.
- You can mix 100% orange juice and fizzy water together. Use the same amount of orange juice and fizzy water. The orange juice has vitamins and minerals that are good for your body. It has vitamin C, which helps your body grow and repair itself and fights against harmful substances called free radicals.
- You can use fresh fruit pieces to make your soda look pretty. You can use fruits like oranges, pineapples, apples, cherries, and grapes. Cut the bigger fruits into small pieces and put them in your drink. The fruits will make your drink thicker and make you feel full faster, so you won’t drink as much.
You can get dehydrated when you don’t have enough fluids in your body. This can cause headaches, trouble focusing, joint pain, problems with your skin, and other signs that something is wrong. Everyone must drink about 2 liters of fluids daily, which can come from food and drinks. You may need even more fluids when it’s hot outside or when you’re exercising. Soft drinks can be a fun and refreshing way to ensure you get enough fluids. Many types of soft drinks have fewer calories or don’t have any added sugar. That means you can enjoy them without worrying too much about how many calories you’re taking in.
We have gathered information about what people want in their glasses right now, both online and in stores, by looking at the latest data from market research around the world.
Today, people want soft drinks that taste good and are considered “functional beverages.” These drinks have extra nutrients like vitamins or minerals that help people stay active and healthy when they eat a balanced diet.
According to Mintel, a company that studies consumer trends, people today want clear and reliable information that shows a product meets their preferences for ingredients, ethical values, and health goals.
People who care about their health really like soft drinks with fewer calories. They also like drinks that help them relax or fall asleep faster. These trends were popular in 2022, and it’s expected that more people will choose these drinks when they go shopping.
Author: Junaid Khan